HOTEL FRANK A Boutique Union Square Hotel in the Heart of San Francisco

Let's face it, subtlety is so last season. In our fast-paced, very self-expressed world, bold is the new black. Being "in" means being unapologetically you. It's a refreshing energy that's liberating, candid, and always, always frank.

Formerly known as Maxwell Hotel San Francisco, the newly re-named Hotel Frank offers Union Square accommodations with a bold cosmopolitan style right in lively Union Square in San Francisco. Surrounded by the contemporary hip-meets-classic Thomas Schoos' design, the hotel atmosphere is conducive to being the many sides of you: from straight-forward business, to flat-out fun, to out-right relaxation. Here, you can loosen your tie or shorten your hemline. That's the point. Frank is free-thinking and fashion-forward.

At Hotel Frank San Francisco the world is literally at your fingertips. Just outside the front door, Union Square shopping is steps away in fashionable Union Square; or dash across the street to catch the second act of a Tony Award-winning play, in the popular Theatre District. Savor a delectable bite at the hottest new San Francisco restaurant, or hunker-down with room service in your own cozy, well-appointed room to put the finishing touches on that winning Power Point presentation. Or, if you're looking for suggestions, just ask.