Let’s face it, subtlety is so last season. In our fast-paced, very self-expressed world, bold is the new black. Being “in” means being unapologetically you. It’s a refreshing energy that’s liberating, candid, and always, always frank.

Hotel Frank offers comfort and a bold cosmopolitan style right in the pulsing heart of America’s most liberated city. Surrounded by the contemporary hip-meets-classic Thomas Schoos’ design, the hotel atmosphere is conducive to being the many sides of you: from straight-forward business, to flat-out fun, to out-right relaxation. Here, you can loosen your tie or shorten your hemline. That’s the point. Frank is free-thinking and fashion-forward.

At Hotel Frank, the world is literally at your fingertips. Just outside the front door, your options are endless. Shop till you drop steps away in fashionable Union Square, dash across the street to catch the second act of a Tony Award-winning play, savor a delectable bite at the hottest new eatery, or hunker-down with room service in your own cozy, well-appointed room to put the finishing touches on that winning Power Point presentation. Or, if you’re looking for suggestions, just ask.

Yes, we got the memo. It is all about you. So, dare to be you, or dare to be different: from utterly responsible, to decadently indulgent. The straight-forward truth is that at Hotel Frank, you can be what you want, have it the way you like it, or change your mind at the drop of a hat.

So check your subtlety at the front desk, and prepare to be unabashedly you. Hotel Frank is urban, it’s hip, it’s fashionable, and it’s quite frankly, Frank.